A Situation so Dire You Need to Market It

A salesperson of integrity presents a product that sells itself. When it comes to Canada, and Saskatchewan in particular, it appears that the product isn’t selling itself so well, so other methods need be employed. Attributed to Nazi Joseph Goebbels, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.”

Is it really a pandemic when you need to have a full-blown marketing campaign to urge people to take a treatment they don’t want, don’t need and don’t trust? Yet this is what is going on in Saskatchewan and across…